realme announced new product strategy

realme announced new product strategy

Youth favourite smartphone brand realme has announced “Top to Bottom Expansion,” a new product strategy though an open letter by realme CEO Sky Li. Following the brand refresh of realme in early January, the brand is aiming to broaden its product portfolios to cover both premium and budget segments.
realme is set to launch the ambitious All-New Note series targeting the entry-level market. Positioned as "long-lasting value," the Note series reflects realme commitment to excellence in the entry-level smartphone market. Simultaneously, realme GT series is making a return in overseas markets.
The upcoming all-new Note Series targets the entry-level market, prioritizing sales volume with a focus on quality and reliability. The birth of the note series is a timely response to market challenges and an expectation for the future.
The All-New Note Series will focus on popularization of the brand while realme embodies further integration of innovation and technological brilliance in its products. Moreover, With the return of the GT Series, realme aims to solidify its brand image through remarkable flagship experiences.
As realme implements the strategy of “Top to Bottom Expansion,” the brand promises greater market penetration by leading All-New Note Series extraordinary offerings in the entry-level market.
As the fastest-growing global smartphone brand established in 2018, realme has showcased remarkable performance in the global smartphone market over the past five years. This time, with the launch of the All-New Note series and the return of the GT Series, realme is set to further advance in the global smartphone market.