BASIS to organise promotion campaigns in Europe

‘Headline Partner’ in the GSA’s Festival of Sourcing

Local IT business organization Bangladesh Association of Software and Information Services (BASIS) has been working round the clock to promote the IT sector not only in the nation but abroad as well. Following this, BASIS is going to participate in various events in three European countries- Austria, Hungary, Slovakia and the United Kingdom during 30 June- 06 July 2022 in collaboration with the Export Promotion Bureau (EPB), Bangladesh High Commission in London, and Bangladesh Mission and Permanent Embassy in Vienna. These ICT industry promotion campaigns in four countries will highlight the immense export potential of Bangladesh ICT sector that it is ready to offer-- tagging it as the next ICT powerhouse. BASIS delegation would be meeting around 350 companies during its visit to Europe.
BASIS is working to advance the IT sector with a special emphasis on the seven pillars, of which, the ICT industry promotion and also foreign market development are two pillars. Consequently, BASIS has taken this new initiative to be the “Headline Partner” for the first time in any international event to promote and expand the IT sector footprint of Bangladesh in the European markets. On this occasion, a press conference has been organized on Tuesday at the BASIS auditorium.
President of BASIS Russell T. Ahmed presided over the press conference while Senior Vice President of BASIS Samira Zuberi Himika, Director of BASIS AKM Ahmedul Islam Babu, Chairman of BASIS Advisory Standing Committee M Rashidul Hasan, Chairman of BASIS Standing Committee on International Market Development TIM Nurul Kabir spoke, among others.
Speaking on the occasion, BASIS President Russell T. Ahmed said that BASIS is working to increase the exports of the ICT sector on a priority basis in view of announcement of Prime Minister ICT Product of the Year. The export earnings of country ICT sector have reached US$1.4 billion this year leaving us with no alternative to branding and continuous promotion for increasing it to US$5 billion, he added. With this goal of branding and harnessing widening-up ICT export opportunities at the international market highlighting our successes, this time we are directly participating in four major events in the European market, he mentioned.
Samira Zuberi Himika, Senior Vice President, BASIS said, "Our member companies are doing business successfully not only in the UK or Europe but also in other markets around the world". With this success in mind, we are working on how to expand the presence of our IT sector in all markets, she added. Mr. AKM Ahmedul Islam BABU, Director, BASIS said, "We are working hard to implement the goals set by the Government of Bangladesh and BASIS". According to various international surveys, different countries of the world including Japan are giving priority to Bangladesh in terms of partnership in ICT, he added.
The BASIS delegation will visit Austria and Slovakia on 30 June, Hungary on 01 July and the United Kingdom from 02-06 July 2022, as part of this year campaign to promote local ICT sector. The delegation is comprised of BASIS President Mr. Russell T. Ahmed, BASIS Senior Vice President Ms. Samira Zuberi Himika, and BASIS Vice President (Admin) Mr. Abu Daud Khan. This year, the flagship event of the Global Sourcing Association-- “Festival of Sourcing” will be held during 05-06 July 2022 in the United Kingdom. For the first time, BASIS is going to set a new milestone by becoming the Headline Partner of this event which is supported by Export Promotion Bureau.