OPPO imagine IF Photography Awards focuses on Love, Memory, Beauty

OPPO imagine IF Photography Awards focuses on Love, Memory, Beauty

Attracting over a million entries from 81 countries and regions, OPPO imagine IF Photography Awards celebrates the powerful potential of mobile photography to capture life most compelling moments. Honoring 56 exceptional works showcased at the Paris Photo 2024, this year competition reveals how mobile imaging goes beyond technology—it captures and shares stories of humanity, creativity, and cultural diversity.
Each winning works offers a glimpse into universal experiences, capturing moments that resonate across cultures and bridging human connections. These stories reveal the unique power of mobile photography to connect us, and how advanced imaging technology empowers everyone to share their world, frame by frame.
By the banks of the Hutuo River in Hebei, China, a child plays in a swirl of bubbles on a bright summer day, his laughter filling the air. In “Summer by Hutuo River,” amateur photographer Liang Xibing captures this simple joy with a vividness that conveys the magic of childhood. This heartfelt image, taken with an OPPO smartphone, won the prestigious Master Award at the 2024 OPPO imagine IF Photography Awards.
As a dedicated father, Liang values mobile photography for its accessibility and ability to capture memories as they happen. “With the OPPO Find X7 Ultra, I do not have to worry about missing a good scene, and I can share it with my friends or on social media directly after shooting,” he shares. Liang approach goes beyond just documenting a moment; it brings to life the warmth and innocence of youth, all framed by OPPO advanced imaging technology that allows for an intuitive, precise capture of fleeting expressions. “A good photo is not just a visual snapshot. It resonates emotionally and connects with the viewer on a deeper level,” Liang adds， embodying OPPO vision of enabling everyone to preserve life fleeting emotions with a single click.
From a Chinese city to the Japanese countryside, “Thread” by Kazuyuki Kawahara—a Bronze Award winner—takes us into the intimate world of family bonds. With OPPO Find X7 Ultra, Kawahara captured a poignant scene featuring his daughters and their grandmother, who is living with Alzheimer disease. The three generations share a day in their ancestral home, where they spent abundant time revisiting the grandmother fading memories.