With an aim to revolutionize the country securities industry, National Bank Securities Limited (NBLSL) has taken a significant modernization initiative, which will enable the brokerage to be more customer-centric, with a primary focus on the trading experience and journey of the clients.
Traditionally, industry standards emphasize high-volume trading, often neglecting the customer experience. NBLSL recognizes the importance of providing its customers with a seamless and less intimidating trading experience through advancement in their technological infrastructures.
This transformation is supported by two vital components – integration of the own Order Management System (OMS) and the new back-office capabilities. These components are stepping stones towards realizing NBLSL vision of becoming a smart brokerage that will lead the way in supporting the development of Bangladesh securities market. A smart brokerage, in NBLSL context, is one that prioritizes customer journey and experience above all else. It focuses on leveraging technology to streamline processes and enhance service delivery. By doing so, more resources are liberated, allowing the NBLSL team to cater to an increased customer base effectively. NBLSL is adopting cutting-edge fintech technology to redefine industry norms after recently being awarded the FIX (financial information exchange) certification from Dhaka Stock Exchange (DSE).
Discussing their vision, the managing director, Zobayed Al Mamun of NBL Securities Ltd. emphasized the significance of delivering a customer-centric trading experience for customers. He stated, “NBLSL is committed to diverging from the norm and placing customer satisfaction at the forefront of its operations. Through digitalization and transformation, NBLSL aims to reshape the industry by emphasizing customer-centricity. In contrast to many others in the industry, NBLSL is committed to closing the gap and making trading more accessible for all clients.”
Central to its modernization strategy is the implementation of the OMS, an independent system that enhances trade execution and management. Additionally, the new back-office capabilities complement the OMS, heightening operational efficiency and accuracy in post-trade processes. These automated processes liberate valuable human resources, enabling a focus on delivering personalized services and dedicated customer support. This strategic shift empowers NBLSL to better serve the customers needs and priorities.
In summary, NBLSL commitment to embracing technology to prioritize its customers sets it apart from conventional market norms. The brokerage dedication to becoming a more customer-centric brokerage reflects its forward-thinking approach and determination to positively shape Bangladesh securities industry. As NBLSL forges ahead on this transformational journey, it aims to set new standards, inspire its peers, and ultimately contribute to the development and growth of the securities market in Bangladesh.
Country’s both the bourses, Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE) on Sunday also witnessed an upward trend like earlier as investors continued their buying spree on large-cap issues amid optimism.
DSEX, the prime index of the DSE, went up by 131.35 points or 2.11 per cent to settle at 6,369.33. The DSE 30 Index, comprising blue chips, and the DSE Shariah Index (DSES) also gained 39.55 points to finish at 2,346.94 and 26.03 points closing at 1,399.74.
Turnover, a crucial indicator of the market, stood at Taka 8,336.19 million on the country’s premier bourse which was Taka 5,391.26 million at the previous session of the week.
Gainers took a modest lead over the losers, as out of 377 issues traded, 342 closed green, 25 in the red and 10 remained unchanged on the DSE trading floor.
Beximco topped the turnover chart, followed by IPDC, BD Finance, GSP Finance and RD Food.
IPDC was the day’s best performer, posting a gain of 9.97 per cent while Prime Insurance was the worst loser, losing 1.96 percent.
The Chittagong Stock Exchange (CSE) also ended higher with the CSE All Share Price Index - CASPI -advancing 367.04 points to settle at 18,647.81 and the Selective Categories Index - CSCX gaining 219.11 points to close at 11,185.70.
Of the issues traded, 230 advanced, 34 declined and 14 remained unchanged on the CSE.
The port city’s bourse traded 89.27 lakh shares and mutual fund units with a turnover value of Taka 21.72 crore.