Daraz 11.11 Transforms E-commerce Experience

Daraz 11.11 Transforms E-commerce Experience

Daraz, the leading e-commerce platform in South Asia and the country largest online marketplace, has concluded its highly anticipated 11.11 Biggest Sale of the Year, marking the 7th consecutive season of this eagerly awaited shopping festival. The event, which ran from midnight of 11 November until 21 November 2024, launched with unmatched enthusiasm, drawing millions of eager shoppers who took advantage of Tk 50 crores worth of vouchers, Free Delivery, and Flash Sales offering up to 80% discounts.
This year 11.11 campaign showcased a remarkable variety of products across popular categories. Men and Women Accessories, Audio Devices, Mobile Accessories, Skincare, and Bath & Body items topped the list of customer favorites. Essentials like detergent, phone covers, sanitary napkins, body wash, and caps and socks emerged as the most purchased products, reflecting a balance between lifestyle needs and daily essentials.
Several categories experienced extraordinary growth during the sale. Fashion, Furniture & Decor, Groceries, Health & Beauty, and Home Appliances achieved over 2X growth compared to last year. These categories highlight the expanding diversity of products that shoppers are increasingly turning to Daraz for, demonstrating the platform ability to cater to evolving customer preferences.
Shoppers strongly preferred trusted brands, with Lotto, Parachute, TECNO, Haier, and Dettol standing out as top performers. The success of these brands underscores Daraz commitment to providing quality and reliability to its customers.