Govt launches hard-hitting media campaign on tobacco control

Govt launches hard-hitting media campaign on tobacco control

The National Tobacco Control Cell under the Ministry of Health and Family Welfare has launched eight-month long sensitising strategic communication campaign on harms of smoking and second-hand smoke and amendment of the tobacco control law.
This campaign has started with the public service announcement (PSA) titled “What Damage Will This Cigarette/Bidi Do” on November 1, a press release said here today.
Global public health organization, the Vital Strategies provided technical support for the development and implementation of this campaign.