25 accolades for marketing excellence
It was an evening of celebration for Grameenphone and its communication
partners, as the leading telecommunications brand won the highest number of awards at the 7th Edition
of Digital Marketing Award 2023 by Bangladesh Brand Forum recently at a hotel in Dhaka.
Grameenphone secured an astounding total of 25 awards, the highest number for any brand this year!
There are six Gold, nine Silver, and ten Bronze among the awards.
The campaigns embodied
Grameenphons brand essence of fostering a culture of creativity and passionate communication, along
with its communication partners – Grey Dhaka and Mindshare Bangladesh. Mohammad Sajjad Hasib,
Chief Marketing Officer, Grameenphone, also graced the occasion as a panelist in the discussion titled
“Creating Engaging and Impactful Marketing Narratives in the Digital Era”.
Grameenphone's Friendship Day campaign– Bondhu Bojhe Amake, a heartwarming initiative that
celebrated the spirit of friendship and connectivity, stole the show by winning an impressive 10 awards.
The campaign went on to win a million hearts by bringing the real bond between humans and their pets
to life. It also raised awareness about how people can save and be friends with animals, especially stray
animals.