TikTok Launches New AI Content Labeling and Media Literacy Initiatives

TikTok Launches New AI Content Labeling and Media Literacy Initiatives

TikTok is proud to announce significant advancements in AI transparency and media literacy, reinforcing its commitment to safe and responsible content creation. In collaboration with the Coalition for Content Provenance and Authenticity (C2PA), TikTok is set to become the first video sharing platform to utilize Content Credentials technology to automatically label AI-generated content (AIGC) when uploaded from various platforms.
Understanding the potential challenges posed by AI-generated content, TikTok has implemented a robust system to enhance transparency. This initiative includes the automatic labeling of all AIGC using TikTok proprietary AI effects. Over the past year, more than 37 million creators have benefited from TikTok innovative labeling tools, promoting a clear understanding of content origins.
Furthering its transparency efforts, TikTok will soon extend Content Credentials to all its content, allowing the metadata to remain with the content even when downloaded. This feature enables users and external platforms to verify the authenticity of the content, promoting a universal standard of transparency across the digital landscape.
In partnership with MediaWise and WITNESS, TikTok is launching a series of educational campaigns aimed at enhancing media literacy. These initiatives are designed to empower users to critically assess online information, distinguishing between genuine and misleading AI-generated content. Throughout the year, TikTok, in collaboration with MediaWise, will release a series of 12 videos focused on fostering universal media literacy skills.