Counterpoint Technology Market Research (CTMR), a renowned a global research firm, has conducted a consumer survey in Bangladesh, aimed to learn what people think about product quality when buying smartphone. The survey revealed that realme is the No. 1 brand for product quality at the Sub BDT 20,000 price segment, particularly among the young user base.
In Bangladesh, for 77% of the respondents, product quality plays a very important role when purchasing smartphones, according to a Counterpoint Research study. 54% respondents rated realme as the top brand for smartphone build quality. Moreover, 83% of respondents express a strong inclination to recommend realme to others based on its product quality.
Further analysing the landscape of Bangladesh smartphone market, 80% of the market share is in the sub-BDT 20,000 price range, with an average selling price (ASP) of BDT 18,000 in Q1 2024 as per Counterpoint Research quarterly smartphone shipment tracker.
Alen Chen, Managing Director, realme Bangladesh, said, “realme is always committed to understanding its young users to deliver an exceptionally reliable and quality smartphone experience. We did not just want to rely on word of mouth; we wanted to truly understand what users want from their devices. We have always strived for product quality, and the survey reflects that users really value it when brands deliver the quality they expect. That why realme ranked No. 1 for product quality in the price segment. This achievement will fuel our enthusiasm to build an even better tech brand that understands its users.”
Arushi Chawla, Senior Analyst, Counterpoint Research, said,” As smartphones have become an integral to daily life, their quality becomes increasingly important. Product quality is essential not only for ensuring the reliability and longevity of the device but also for securing a favourable resale value. Factors like camera quality, battery life, processor, build quality, and display are key considerations for buyers in Bangladesh for evaluating smartphone product quality. Among various brands, realme stands out for its popularity, especially among young users in the affordable price range. This is because realme offers a well-designed portfolio tailored for the Bangladeshi market. Additionally, its innovative software and trusted build quality make it a top choice for smartphone buyers.”
realme Bangladesh commissioned the survey with the CTMR in Bangladesh, encompassing a diverse sample of more than 1,000 respondents. The survey used a multilingual approach, utilizing questions in English and Bangla to ensure inclusivity. Both online and offline methodologies were used to gather insights from smartphone users aged 18 and above.
CTMR is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
For more information about realme Bangladesh, please visit realme Bangladesh Official Facebook Page https://www.facebook.com/realmeBD/.
TECNO Mobile, the youth favorite smartphone brand, announces an exciting update for smartphone enthusiasts in Bangladesh. The popular TECNO SPARK 20c is now available at a new price of 11,999 BDT, offering incredible value for users.
The TECNO SPARK 20c is renowned for its sleek design and upgraded features. Sporting a minimalist square shape with 3 stylish options – Gravity Black, Mystery Whit and Magic Skin for a luxurious leather-like feel - the device exudes sophistication and elegance.
At the heart of the TECNO SPARK 20c is its impressive 6.6-inch 90Hz Hole Screen, offering an immersive viewing experience with a high screen-to-body ratio. The Dynamic Port seamlessly integrated into the screen display provides efficient notifications without the need for frequent unlocking, enhancing user convenience and productivity.
TECNO, the pioneering smartphone brand, brings their groundbreaking Artificial Intelligence Operating System (AIOS) to Bangladesh, marking a significant leap forward in mobile technology innovation. AI is an innovation that many smartphones are actively seeking to incorporate into their handsets. Likewise, TECNO has also stepped into the AI arena with their latest addition, solidifying their commitment to advancing technological capabilities and enhancing user experiences.
Led by Jude You, Director of Engineering at TECNO, the company AI-powered ecosystem is set to revolutionize the mobile experience on a global scale. With a determined commitment to bridging the gap between current mobile devices and advanced AI capabilities, TECNO AIOS promises unparalleled functionality and user experience.
Through strategic partnerships with industry giants such as Google and MediaTek, TECNO is integrating cutting-edge AI technologies into every facet of the mobile experience. This collaboration ensures seamless integration of Google AI Suites, including Google Gemini, Duet AI, and Gmail AI features, enhancing efficiency and creativity for users.
Xiaomi, the globally acclaimed tech giant is adding a spark of joy to Eid celebrations with its new campaign, Eid with Mi, which is tailor-made for their beloved Xiaomi fans. This campaign unveils irresistible offers, centered around the recently released brand-new Redmi Note 13 series and Redmi 12 of 8/256GB variant smartphone.
This campaign aims to make customers Eid exceptionally super by enabling them, especially tech enthusiasts, to enjoy Xiaomi diverse products alongside its innovative smartphones.
Under this campaign, if customers purchase any smartphone from the stunning Redmi Note 13 series or dazzling Redmi 12 of 8/256GB variant, along with buying any other products from Xiaomi selective range, they can enjoy discounts of up to 35% on those selective products. The selective other products include the Xiaomi A Pro Series TV, the Redmi Buds 4 Active, and the Redmi Watch 3 Active.
This exclusive bundle offer comes up with three different packages. When purchasing either the Redmi Note 13 Series or Redmi 12 of 8/256GB variant along with the Xiaomi A Pro Series TV, buyers can enjoy a 20% discount on the Xiaomi A Pro Series TV. When selecting the Redmi Note 13 Series or Redmi 12 of 8/256GB variant along with the Redmi Watch 3 Active, the price of the Redmi Watch 3 Active will be reduced to BDT 2,999 from its MRP 4,299.
On the other hand, by pairing a Redmi Note 13 Series or Redmi 12 8/256GB variant with Redmi Buds 4 Active, the price of Redmi Buds 4 Active will be reduced to BDT 1,499 from its MRP 2,349. Additionally, for the customers, there are enticing data bundle offers as well.
This Eid with Mi campaign offer is available only at particular official purchasing points and the offer will be ongoing until further notice.