Youth favourite smartphone brand realme has announced “Top to Bottom Expansion,” a new product strategy though an open letter by realme CEO Sky Li. Following the brand refresh of realme in early January, the brand is aiming to broaden its product portfolios to cover both premium and budget segments.
realme is set to launch the ambitious All-New Note series targeting the entry-level market. Positioned as "long-lasting value," the Note series reflects realme commitment to excellence in the entry-level smartphone market. Simultaneously, realme GT series is making a return in overseas markets.
The upcoming all-new Note Series targets the entry-level market, prioritizing sales volume with a focus on quality and reliability. The birth of the note series is a timely response to market challenges and an expectation for the future.
The All-New Note Series will focus on popularization of the brand while realme embodies further integration of innovation and technological brilliance in its products.
Moreover, With the return of the GT Series, realme aims to solidify its brand image through remarkable flagship experiences.
As realme implements the strategy of “Top to Bottom Expansion,” the brand promises greater market penetration by leading All-New Note Series extraordinary offerings in the entry-level market.
As the fastest-growing global smartphone brand established in 2018, realme has showcased remarkable performance in the global smartphone market over the past five years. This time, with the launch of the All-New Note series and the return of the GT Series, realme is set to further advance in the global smartphone market.
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Energypac Power Generation PLC has recently been awarded with the Brand
Star Award for its contribution to making JAC vehicles popular among cross-sections of people of
Bangladesh.
The award was announced during the gala event of JAC Global Partners Conference 2024 held at Hefei,
China. Humayun Rashid, Managing Director and CEO of Energypac Power Generation PLC, received the
award on behalf of his company.
It is mentionable that Energypac is the sole partner of JAC Motors, a renowned Chinese automobile and
commercial vehicle manufacturer. Energypac has been leaving remarkable marks in the transport industry
of the country by delivering world-class products and services as an exclusive distributor of JAC Motors.
To popularize JAC vehicles in Bangladesh, Energypac has devised thematic communications strategy that
includes Integrated Marketing Communication campaigns. These activities have contributed to a great
extent for commercialization of JAC vehicles in Bangladesh. In recognition of such efforts, this award has
been conferred on Energypac.
Humayun Rashid, Managing Director and CEO of Energypac Power Generation PLC, said, “Any
recognition is inspiring for all who put efforts into achieving it. I dedicate this award to all associated with
Energypac who have always been supportive of our innovations and different initiatives. Establishing
JAC assembly plant in Bangladesh is a testament to our commitment to economic growth. And we will
continue to uphold this commitment.
Energypac has distributed more than 25 thousand light commercial vehicles of JAC in Bangladesh since
2006.
realme, the fastest-growing smartphone brand globally, recently announced at its 2024 media preview event in Las Vegas that the realme 12 Pro Series will include a flagship periscope telephoto lens. Attendees of the event got a firsthand look at the upcoming realme 12 Pro Series, featuring periscope telephoto technology and luxury watch design. realme 12 Pro Series is the first smartphone to be launched after realme began its rebranding phase this year.
realme founder and CEO, Sky Li, recently issued an open letter announcing that 2024 will be the year of rebranding. The company also unveiled its new slogan, Make it Real, and repositioned itself as a tech brand that better understands young users. Under this new brand positioning, the realme number series will be positioned as the future of Next-gen imaging. This media event marked realme initial official communication following its rebranding.
realme research highlights that young users prefer telephoto lenses with 3X zoom or more, which is usually reserved for flagship phones. realme is bridging the gap by including a flagship-exclusive periscope telephoto technology in realme 12 Pro series for young users.
The realme 12 Pro Series improves night shot clarity, reduces flare, and introduces a 3X Portrait Mode with a 71mm golden focal length for natural depth of field. It also excels in telephoto capabilities with up to 120X digital zoom.
realme 12 Pro Series boasts the segments largest periscope telephoto sensor, featuring the OV64B flagship sensor, which outshines its competitors and matches other top-tier flagships. With a 1/2-inch size, it is over twice as large as the telephoto sensor in the iPhone 15 Pro. Thanks to its larger aperture and light intake, the realme 12 Pro Series telephoto lens is nearly three times more light-sensitive than that of the iPhone 15 Pro.
realme 12 Pro Series main camera features Sony IMX890 OIS, which enhances night-time photography. This camera has a 1/1.56 large sensor, a 24mm equivalent focal length, and a wide f/1.8 Aperture, making it well-suited for nighttime photography. With OIS support, it excels in providing stable video recording and optimizing the success rate of photos. Additionally, realme 12 Pro Series features a periscope telephoto and ultra wide-angle camera. It offers lossless zoom at 0.6x, 1x, 2x, 3x, 6x, providing a full-focal-length lossless zoom photographic experience comparable to that of a flagship device.
realme, in collaboration with Qualcomm, has enhanced its image processing with the MasterShot Algorithm. The realme 12 Pro Series is the first and only device in its segment to process RAW domains, ensuring top clarity, dynamic range, and realism in cinematic portraits.
The realme number series provides young users with cutting-edge imaging experiences and reliability in products. Collaborating with Ollivier Savéo, the international luxury watch design master, realme has elevated the 12 Pro Series with luxury watch aesthetics, drawing inspiration from classic timepieces and infusing refined elements into its industrial design.