Youth favorite brand realme secured 21st position among the Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 report, published by Google and Kantar; reflecting a remarkable jump of 29 places compared to last year. Through sharp market insights, continuous product innovation, clear product positioning, and strong brand influence, realme has swiftly gained a foothold in the global market despite being the youngest company on the list.
The report highlights innovation, quality enhancement and brand communication as key tactics within Chinese brands seeking to expand internationally, amidst global economic fluctuations and consumer transformation. Upholding the philosophy of "Dare to Leap", realme has been devoted to empowering the youth to be more daring through leap-forward technology and design. As it enters its second stage of growth as a startup, realme introduces its "Simply Better" strategy. They are moving forward with a promise that every realme product will come with a noteworthy leap in innovation, based on the "No Leap, No Launch" principle. By continuously innovating and delivering superior experiences, realme has emerged as the youth-favorite brand across the globe.
Exemplifying the brand commitment to innovation, realme has globally launched two popular smartphone series this year - realme GT Neo5 and realme 11. The GT Neo5 series features 1TB of storage,and was chosen as the official device for the 2023 Honor of Kings National Competition. With a 240W fast charging solution, it is also the world fastest charging smartphone. realme 11 series, on the other hand, has become the most anticipated product from realme over the past five years, known for its revolutionary imaging technology. With its 200-megapixel single-lens zoom camera, realme 11 series offers unmatched value.
Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ, said, "Focusing only on affordability can weaken a brand competitiveness and lead to lost chances of winning new customers. Chinese global brands now aim to change their image from being affordable to offering meaningful value."
In the current wave of globalization, brands like realme are moving from an era of aggressive expansion to an era of pursuing exquisite craftsmanship and excellent quality. realme will prioritize core products in its global expansion and consistently build up its brand value and influence through differentiation.
As a part of its unwavering commitment to prioritize customer satisfaction, Grameenphone has recently introduced a complimentary “Meet & Greet” service at the Hazrat Shahjalal International Airport, Dhaka, enhancing the travel experience exclusively for its loyal GPStar Platinum Plus customers.
Starting from May 16, 2023, GPStar Platinum Plus customers can look forward to a seamless experience at the airport while traveling to and from Bangladesh. Meet & greet agent at the airport will warmly greet them, offer expert navigation across the airport, assist with personalized requirements like airport entry, luggage collection, security screening, helping with boarding card and check-in formalities, from arrival to immigration, and help make exit through the designated terminals – ensuring a memorable trip for the GPStars every single time. GPStar Platinum Plus customers can enjoy hassle-free, convenient, and comfortable traveling experience with airport Meet & Greet service.
Farha Naz Zaman, Head of Marketing & Premium Segment, Grameenphone said, “This is the first time we have introduced airport Meet & Greet service. This comes in line with our vision to provide premium services to our most loyal customers. We hope this exceptional privilege will set a milestone in the telco industry and enhance the airport experience by offering them a much-needed peace of mind right before their journey.”
Grameenphone remains keen to delivering the highest level of convenience to its customers. The introduction of the Meet & Greet service is one of the many initiatives that reflect Grameenphone commitment to ensuring a superior customer experience for its GPStar members. The service can only be requested through a dedicated relationship manager and is only applicable for international travel. For any inquiries or assistance, customers are requested to contact their dedicated relationship manager or call 121. Customers can also use Grameenphone flagship smartphone application MyGP to view their GPStar status and avail desired services from a wide and lucrative catalogue.
Energypac has recently been awarded with the “SDG Brand Champion Awards 2023” by Sustainability Brand Forum of Bangladesh in association with a2i - Aspire to Innovate for their contribution to “Climate and Environment Category” in promoting sustainable development and creating significant positive impacts on the health and well-being of the planet and its inhabitants.
The SDG Brand Champion Awards acknowledges and celebrates the outstanding contributions made by the brands towards the attainment of the United Nations Sustainable Development Goals (SDGs) in Bangladesh.
Energypac Power Generation Ltd. has been accoladed with this award for their safe drinking water initiative implemented as part of their corporate social responsibility (CSR) project. ‘’Securing a safe future, by drinking safe water’’, under this project so far 19.8 million liters of safe water have been distributed among 1200 inhabitants since December 2017. It is well known that scarcity of drinking water is acute as freshwater aquifers are not available at suitable depths and the surface water is highly saline in southwest Bangladesh. To eradicate the problem, Energypac has set up a safe water distribution point to improve the lives of innumerable people living in Dacope upazila of Khulna.
Humayun Rashid, Managing Director and CEO of Energypac, said about this award, “Energypac is committed to changing people’s lives by taking initiatives that create long-lasting impacts. As a responsible business entity we believe that we will be able to carry out our commitments to making community and the society better. Our safe drinking initiative, for which we have been awarded, is such an initiative that was initiated to solve the potable water crisis problem. Inspired by this recognition, Energypac will move forward and take more impactful steps in the future.”
Samsung Bangladesh has added two new smartphones under its AWESOME A series in Bangladesh – the Galaxy A34 5G and the Galaxy A54 5G! Both devices offer an array of impressive specifications and advanced features, uniquely tailored to meet the needs of the next generation.
The Galaxy A34 5G features a large 6.6-inch Super AMOLED display with 120 Hz refresh rate, making it perfect for watching videos and playing games. The device is equipped with a 48MP OIS camera that captures stunning photos and videos with ease. It also boasts a 5000mAh battery that ensures long-lasting usage, making it ideal for those who are always on the go. The Galaxy A34 5G comes in three colors - Graphite, Silver, and Lime - and is priced at BDT 49,999 for the 8/128 GB version.
On the other hand, the Galaxy A54 5G is a true flagship-tier device that offers premium features at an incredible price point. It has a 6.4-inch FHD+ Infinity-O display that provides vibrant colors and smooth performance with a refresh rate of up to 120Hz. The device is equipped with a 50MP main camera and Samsung Nightography feature, which makes it perfect for low-light photography. The Galaxy A54 5G also features Gorilla Glass 5 for added durability. It comes in four colors – Lime, Violet, Graphite, and White – and is priced at BDT 59,999 for the 8/128 GB version.
Speaking about the launch, Md Muyeedur Rahman, Samsung Bangladesh Head of MX Business, said, "We are thrilled to introduce the new Galaxy A34 5G and Galaxy A54 5G to the local market. These devices represent our commitment to delivering innovative, high-quality smartphones that offer the best value for our loving consumers. With 5G connectivity, stunning displays, flagship designs, and top-of-the-line cameras – we are confident that these devices will propel our customers smart lifestyles towards a "Smart Bangladesh”.
One of the standout features of both the Galaxy A34 5G and Galaxy A54 5G is their lightning-fast 5G connectivity, which allows users to stream content, download files, and browse the web at blazing speeds. This means one can enjoy seamless video calls, immersive gaming, and smooth multitasking without any lag or interruptions. Both the devices feature IP67 dust and water resistance and offer 4 OS updates, ensuring that users can enjoy the latest features and security updates for years to come.
The Galaxy A34 5G and Galaxy A54 5G are now available for purchase from authorized Samsung stores across Bangladesh. Exchange bonus, cashback and EMI, along with Samsung exclusive Never Mind Campaign facilities can be availed upon purchasing the latest devices. For more information, please visit Samsung Bangladesh Facebook page.