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Honda launches new XBlade PGM-FI

Bangladesh Honda Private Limited has unveiled the all-new XBlade PGM-FI, extending its 160cc motorcycle segment with cutting-edge technology and performance. The launch marks another milestone in Honda commitment to providing high-quality and affordable mobility solutions for Bangladeshi riders.
Introducing the XBlade 2025, Mr. Shigeru Matsuzaki, Managing Director & CEO of Bangladesh Honda Private Limited, stated, “Honda global vision is to provide people with the joy of expanding their life potential through affordable and quality mobility solutions”. He also expressed his gratitude to more than 60,000 Bangladeshi customers who trusted Honda and chose the XBlade since its introduction in Dec 2019. The new XBlade FI is designed with new technology to meet the aspirations of success-oriented young enthusiasts.”
Shah Muhammad Ashequr Rahman, Chief Marketing Officer, described the XBlade as a “Street All-Rounder,” highlighting its blend of advanced technology, excellent performance, comfort, and striking design. He added “The generation which aspires to be an All-Rounder will find it hard to resist Honda globally acclaimed superior technology delivering a perfect blend of performance & style with PGM-FI technology and its sharp edgy design. We are hopeful that the new XBlade FI will win the heart of Bangladeshi customers as it has advanced technology along with an excellent appearance.”
The new XBlade PGM-FI is powered by a 160cc Euro 3 PGM-FI engine, ensuring excellent performance with a fuel efficiency of 60 KM/L. Additionally, the 14.7Nm torque provides superior power and enhances performance. Its striking design features a sharp sculpted fuel tank, stylish graphics, and a signature robo-faced LED headlamp that enhances both visibility and aesthetics.
For safety and control, the XBlade PGM-FI comes equipped with ABS (Anti-lock Braking System), petal disc brakes, a bank angle sensor for accident protection, and a side stand cut-off switch, ensuring enhanced riding security. The bike also offers convenience and comfort with a digital Street-Tech meter displaying advanced features, a hazard switch for improved safety in low visibility conditions, a long and wide seat for added comfort, and a sealed chain that requires minimal maintenance.
Priced at 240,000 BDT, the XBlade PGM-FI is available in four stylish colors: Radiant Red Metallic, Matte Axis Gray Metallic, Pearl Igneous Black, and Pearl Deep Ground Gray. To avail the new XBlade PGM-FI, customers can visit Honda Exclusive Authorized Dealer (HEAD) from February 12, 2025.

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Banglalink, Shohoz partners with Orange Club

Digital operator Banglalink has signed an agreement with Shohoz, Bangladesh largest online ticketing platform, to provide exclusive discounts to its Orange Club members.
Orange Club, Banglalink loyalty program, rewards customers with special deals from top brands, enhancing their overall digital experience. The agreement signing ceremony took place recently at Tigers Den, Banglalink headquarters in Gulshan.
Under this partnership, Orange Club members can enjoy up to a 14% discount on domestic and international air tickets when booking through Shohoz (www.shohoz.com). This initiative reflects Banglalink commitment to delivering added value and convenience to its most loyal customers.
Mehedi Al Amin, Marketing Operations Director, Banglalink, said, “As a customer-centric digital operator, Banglalink is committed to rewarding loyal customers with the best value and convenience. Partnering with the country leading ticketing platform allows us to offer exclusive discounts that enhance their travel experiences with seamless digital accessibility.”
Talat Rahim, Chief Business Officer, Shohoz, said, “Shohoz, is now the largest online ticketing platform in the country. We have joined hands with Banglalink to offer their customers greater freedom of choice. Banglalink Orange Club members will enjoy special benefits when purchasing air tickets, and in the future, we plan to broaden the scope of this partnership by including other channels like bus ticketing.”
This partnership further strengthens Banglalink efforts to bring innovative and rewarding experiences to its customers, reinforcing its position as a digital operator focused on convenience, value, and customer satisfaction. Representing Banglalink were Mohammad Asifur Rahim, Deputy Director of Product and Pricing, Marketing Operations; Zain Zaman, Senior Manager of Loyalty Program; and Shahadat H Mazumder, Loyalty Partnership Manager. From Shohoz, attendees included Talat Rahim, Chief Business Officer; Rubina Khan, Head of Growth; Adib Rushd Tarek, Lead for Brand & Content in Marketing; and Nabila Binte Ali, Senior Executive for Business Growth.

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Toffee brings premium entertainment

Toffee is bringing world-class entertainment closer to Bangladeshi audiences by expanding its content library with over 2,000 Hollywood and Bollywood movies, making premium entertainment more accessible and affordable—anytime, anywhere, at their fingertips.
Through its agreement with Lionsgate Play, Toffee now offers a diverse mix of blockbuster franchises, critically acclaimed films, and popular series, all available through a seamless subscription and payment system tailored to the local market. Subscribers can enjoy this extensive collection for just BDT 99 per month, with a special 70% discount for a limited time.
From the high-octane action of John Wick and The Hunger Games to the timeless romance of Jab We Met, Toffee growing library caters to every taste. Viewers can explore iconic Hollywood franchises like The Beekeeper, acclaimed series such as Tokyo Vice, and Bollywood hits like Golmaal – Fun Unlimited and Ajab Prem Ki Gajab Kahani.
Additionally, subscribers get exclusive access to prestigious award shows, including the Primetime Emmy Awards, Golden Globes, and BAFTAs, further enhancing their entertainment experience.

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Top merchants of Pathao Courier win air tickets

For the first time, Pathao Courier, one of Bangladesh most popular courier services, is offering a chance to win air tickets to top-performing merchants! This award will be given in four seasons, each spanning a 3-month quarter. The selection criteria include parcel ratio, return ratio, success ratio, merchant monthly active ratio, and consistency during the previous 3 months in order performance. In the first season, the top three merchants have won multiple couple air tickets to Nepal and Coxs Bazar.
Best Merchant - Aladin Shop, Dhaka-Kathmandu-Dhaka Air Ticket.
Best Emerging Merchant (Male) - Roza Fragrance, Dhaka-Coxs Bazar-Dhaka Air Ticket.
Best Emerging Merchant (Female) - Aroby Collection, Dhaka-Coxs Bazar-Dhaka Air Ticket.