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BASIS to organise promotion campaigns in Europe

Local IT business organization Bangladesh Association of Software and Information Services (BASIS) has been working round the clock to promote the IT sector not only in the nation but abroad as well. Following this, BASIS is going to participate in various events in three European countries- Austria, Hungary, Slovakia and the United Kingdom during 30 June- 06 July 2022 in collaboration with the Export Promotion Bureau (EPB), Bangladesh High Commission in London, and Bangladesh Mission and Permanent Embassy in Vienna. These ICT industry promotion campaigns in four countries will highlight the immense export potential of Bangladesh ICT sector that it is ready to offer-- tagging it as the next ICT powerhouse. BASIS delegation would be meeting around 350 companies during its visit to Europe.
BASIS is working to advance the IT sector with a special emphasis on the seven pillars, of which, the ICT industry promotion and also foreign market development are two pillars. Consequently, BASIS has taken this new initiative to be the “Headline Partner” for the first time in any international event to promote and expand the IT sector footprint of Bangladesh in the European markets. On this occasion, a press conference has been organized on Tuesday at the BASIS auditorium.
President of BASIS Russell T. Ahmed presided over the press conference while Senior Vice President of BASIS Samira Zuberi Himika, Director of BASIS AKM Ahmedul Islam Babu, Chairman of BASIS Advisory Standing Committee M Rashidul Hasan, Chairman of BASIS Standing Committee on International Market Development TIM Nurul Kabir spoke, among others.
Speaking on the occasion, BASIS President Russell T. Ahmed said that BASIS is working to increase the exports of the ICT sector on a priority basis in view of announcement of Prime Minister ICT Product of the Year. The export earnings of country ICT sector have reached US$1.4 billion this year leaving us with no alternative to branding and continuous promotion for increasing it to US$5 billion, he added. With this goal of branding and harnessing widening-up ICT export opportunities at the international market highlighting our successes, this time we are directly participating in four major events in the European market, he mentioned.
Samira Zuberi Himika, Senior Vice President, BASIS said, "Our member companies are doing business successfully not only in the UK or Europe but also in other markets around the world". With this success in mind, we are working on how to expand the presence of our IT sector in all markets, she added. Mr. AKM Ahmedul Islam BABU, Director, BASIS said, "We are working hard to implement the goals set by the Government of Bangladesh and BASIS". According to various international surveys, different countries of the world including Japan are giving priority to Bangladesh in terms of partnership in ICT, he added.
The BASIS delegation will visit Austria and Slovakia on 30 June, Hungary on 01 July and the United Kingdom from 02-06 July 2022, as part of this year campaign to promote local ICT sector. The delegation is comprised of BASIS President Mr. Russell T. Ahmed, BASIS Senior Vice President Ms. Samira Zuberi Himika, and BASIS Vice President (Admin) Mr. Abu Daud Khan. This year, the flagship event of the Global Sourcing Association-- “Festival of Sourcing” will be held during 05-06 July 2022 in the United Kingdom. For the first time, BASIS is going to set a new milestone by becoming the Headline Partner of this event which is supported by Export Promotion Bureau.

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Bikroy, Minister launches Birat Haat Campaign

Bikroy.com - the Largest Marketplace in Bangladesh and popular platform for buying and selling livestock - and popular electronics and home appliance manufacturer - Minister Hi-Tech Park Ltd. have collaborated for the sixth year in a row to launch ‘Bikroy BiratHaat Powered by Minister’ - a Qurbani campaign celebrating the occasion of Eid al-Adha. An MoU was signed between the two parties on Wednesday, at the Bikroy Head Office, thereby officially announcing the start of the campaign. This campaign will be live till the night before Eid.
The signing ceremony was attended by Eshita Sharmin, CEO of Bikroy.com; Arifin Hussain, Head of Marketing of Bikroy.com; Sanjoy Biswas, Head of Corporate Sales of Bikroy.com; and K.M.G. Kibria, Head of Brand & Communication of Minister Hi-Tech Park Ltd.
Like every Eid al-Adha, Bikroy is offering an exclusive collection of farm animals for their customers to choose from. Over 2,000 livestock ads have already been posted on the Bikroy site this year. This year Bikroy and Minister have organized an exceptional Birat Haat (#BiratHaat2022) contest for both customers and members. Participants have the chance to win incredible Electronics & Home Appliances as prizes worth a total of BDT 6 Lakh, courtesy of Minister Hi-Tech Park Ltd.
Participants will need to create a video with the Bikroy Qurbani Special song using #BiratHaat2022 in the caption. They need to share the video on their Facebook, TikTok, or Youtube profile - either on all the platforms or any one of them. The video link will then need to be shared on the Bikroy Blog site as well. Among the most exceptional and fun-filled videos, 17 lucky winners will be selected. For the Member contest, 3 winners will be selected from sellers with the highest number of livestock ads and the highest number of views and responses. All winners will receive various attractive prizes from Minister Hi-Tech Park Ltd., including Refrigerator, Smart LED TV, Microwave Oven, etc.
Arifin Hussain, Head of Marketing of Bikroy.com said, “Bikroy is a pioneer in selling Qurbani animals online in Bangladesh. Bikroy has been successfully organizing online Qurbani Haat on the occasion of Eid al-Adha for the past 8 years. Over the years, we have received incredible responses from customers during Eid al-Adha, even during the pandemic. With that in mind, this year we have come up with an even larger collection of Qurbani livestock. Alongside customers, Bikroy has been a beneficial platform for thousands of sellers across the country. The #BiratHaat2022 contest is sure to play a role in enhancing the festive experience of Eid. We hope to receive massive participation from our customers and members for this contest like every year.”
K.M.G. Kibria, Head of Brand & Communication of Minister Hi-Tech Park Ltd. said, “For the last 20 years, the Minister - MyOne Group has been conducting business under the slogan ‘Amar Ponyo, Amar Desh, Gorbo Bangladesh’. We aim to provide home appliances to every corner of the country as well as outside the country. With the launch of our new e-commerce platform ‘E-Raj’, customers will be able to order and receive delivery of various brands’ electronics and home appliances in the shortest time. Minister and Bikroy have built a strong business relationship over the years, and we hope to continue working together in the future. In past years, we have received an overwhelming response by organizing Birat Haat (#BiratHaat2022) and it is our great pleasure to be part of this year’s event as well. We hope that the lucky winners will get to enjoy all the great and essential products from Minister on the joyous occasion of Eid.”

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Dutch Co. to Invest $10.52m in BEPZA EZ

M/s Checkpoint System Bangladesh Limited-Unit 2, a Netherlands-owned company, is going to establish a Garments Accessories manufacturing industry in BEPZA Economic Zone.
The company will invest US$ 10.52 million to produce annually 1,319 million units of different types of Hang Tag, Tickets, Sticker and Label, said a press release.
A total of 274 Bangladeshi nationals will get employment opportunities in this factory.
An agreement to this effect today was signed between Bangladesh Export Processing Zones Authority (BEPZA) and M/s Checkpoint System Bangladesh Ltd.-Unit 2 at BEPZA Complex in the city.
Ali Reza Mazid, Member (IP) of BEPZA, and Kumudu Athuruliya, General Manager-South Asia of Check point System, signed the agreement on behalf of their respective organizations.
BEPZA Executive Chairman Major General Abul Kalam Mohammad Ziaur Rahman, ndc, psc witnessed the signing ceremony.
Checkpoint System Bangladesh Limited-Unit 2 would be the second enterprise under the same ownership in the industrial zones operated under BEPZA. Their first one, Checkpoint Systems Bangladesh Limited, has been operating since 2009 in Adamjee EPZ.
Among others, Member (Engineering) Mohammad Faruque Alam, Member (Finance) Nafisa Banu, Executive Director (Public Relations) Nazma Binte Alamgir, Executive Director (Investment Promotion) Md Tanvir Hossain and Executive Director (Enterprise Services) Md. Khorshid Alam were present during the agreement signing ceremony.

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Robi unveils new digital brand for enterprise business customers

Robi Axiata Limited has unveiled a new digital brand, “Robi for Business”, for its enterprise business customers to provide future-ready and state-of-the-art digital solutions. The core purpose of the new brand is aptly captured in the tagline- “Your partner in digital transformation”. The brand unveiling event took place on Sunday at a city hotel.
The key feature of Robi for Business brand would be to serve the enterprise customers with reliable, innovative and tailor-made digital solutions supported by advanced and customized customer services.
Malaysian High Commissioner, H. E. Haznah Md Hashim, Axiata Enterprise’s CEO, Dr Gopi Kurup, Microsoft Bangladesh’s Managing Director, Md Yousup Faruqu, Founder & Managing Partner SBK Tech Ventures & SBK Foundation, Sonia Bashir Kabir, all the members of Robi Management Council and the eminent top executives of local and multi-national companies were present at the program.
Malaysian High Commissioner, H. E. Haznah Md Hashim congratulated Robi Enterprise Business for successfully launching a fresh new brand to advance its digital vision. As a Malaysia based company, Robi’s foray into the digital realm will further strengthen the ties between Malaysia and Bangladesh, she opined.
Axiata Enterprise CEO, Dr Gopi Kurup said: “The enterprise sector of Bangladesh is rising rapidly on the back of a fast-growing economy. Alongside the digitalization of the society, we are observing a growing appetite for innovative digital solutions in the enterprise sector. In line with the vision of Axiata Group in enterprise segment, I am very glad to see Robi leading this emerging new frontier for digital enterprise solution. I am sure the new brand will help Robi to give special focus to this area of business.”
Robi’s Chief Enterprise Business Officer, Adil Hossain Noble informed the guests at the event that Robi is currently serving Bangladesh Army, UN and many other esteemed organizations with cutting-edge digital solutions. Robi has also successfully completed some Smart City projects involving Dhaka City Corporation and Cumilla City Corporation. These projects included automation of tracking their resources, attendance, security and safety measures at various levels. Robi is the first and only telco yet to provide cloud platform in the industry.
He added that Robi is also the first telco to have partnered with Microsoft to offer its clients with Microsoft office applications, Server, Cloud, Security and other licensing solutions. Besides, as the first telco to have partnered with google workspace, Robi is especially focusing to cater to its SME clients, a segment where Robi enjoys the leadership position.
Speaking on the occasion, Robi’s Acting CEO and Chief Financial Officer, M. Riyaaz Rasheed: “Launching of Robi for Business marks the formal beginning of our journey beyond connectivity business. Partnering with the highly renowned local and global tech giants and supported by a highly skilled digital workforce, we are now fully prepared to serve our valued customers in the enterprise sector in their digital transformation journey. We look forward to all your support and patronage in the coming days.”